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grassroots
01
originating from the most basic level
02
of or involving the common people as constituting a fundamental political and economic group
Example
The organization rolled up substantial support for their cause through effective grassroots campaigning.
The grassroots initiative sought to knit neighborhoods into vibrant communities.
The grassroots movement is gaining momentum as more community members join in.
The organization works on grassroots campaigns to raise awareness about environmental issues.
The grassroots movement worked to deflect the politician from policies that would harm the environment.
