Definition & Meaning of "copywriter"

Who is a "copywriter"?

A copywriter is a professional who writes text for various forms of media to promote and sell products, services, or ideas. Their work includes creating compelling and persuasive content for advertisements, websites, brochures, social media, and other marketing materials. Copywriters focus on crafting messages that attract and engage the target audience, often using strategic language and appealing to emotions or needs. Their goal is to drive action, whether that is making a purchase, signing up for a service, or responding to a call to action.