Definition & Meaning of "connotation"

What is "connotation"?

Connotation refers to the emotional or cultural associations that a word carries beyond its literal meaning. Unlike denotation, which is the straightforward definition of a word, connotation encompasses the feelings, ideas, or images that a word evokes in people's minds. For example, the word "home" denotes a place where one lives, but it often carries connotations of warmth, safety, and comfort. Understanding connotation is important for effective communication, as it influences how messages are received and interpreted. The connotations of words can vary based on personal experiences, cultural backgrounds, and societal norms, impacting the overall meaning in a conversation or text.