Definition & Meaning of "clickbait"

What is "clickbait"?

Clickbait refers to content, typically in the form of headlines or images, that is designed to grab attention and encourage people to click on a link. It often uses exaggerated or misleading statements to create curiosity, but the actual content may not match the expectations set by the headline. Clickbait is commonly used to increase website traffic or views by attracting more clicks, even if the content does not provide substantial or meaningful information.