Split testing
volume
British pronunciation/splˈɪt tˈɛstɪŋ/
American pronunciation/splˈɪt tˈɛstɪŋ/

Definition & Meaning of "split testing"

Split testing
01

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

split testing

n
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