Definition & Meaning of "ad tracking"

What is "ad tracking"?

Ad tracking is the process of monitoring and analyzing the performance of advertisements to understand how well they are reaching and engaging their target audience. It involves collecting data on metrics such as clicks, impressions, conversions, and user behavior after interacting with an ad. Ad tracking helps advertisers evaluate the effectiveness of their campaigns, allowing them to make adjustments and optimize their advertising strategies for better results. This tracking is typically done through cookies, tracking pixels, or analytics tools that gather data from websites, social media, or digital platforms.