Definition & Meaning of "targeted advertising"in English

What is "targeted advertising"?

Targeted advertising is a marketing strategy where ads are specifically tailored and delivered to a particular group of people based on certain characteristics or behaviors. These characteristics can include age, gender, location, interests, online activity, or past purchases. The goal is to increase the relevance of the ad for the audience, improving the chances of engagement and conversion. Targeted advertising is commonly used in digital media, such as social media platforms, search engines, and websites, where data is collected to help advertisers reach the right people with the right message.