Brand identity

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British pronunciation/bɹˈand aɪdˈɛntɪti/
American pronunciation/bɹˈænd aɪdˈɛntɪɾi/
Brand identity
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the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

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The logo for the jewelry store featured the recognizable Tiffany blue color for brand identity.
The cohesive branding strategy helped to establish a strong and recognizable brand identity.
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Definition & Meaning of "Brand identity"
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