Brand identity
volume
British pronunciation/bɹˈand aɪdˈɛntɪti/
American pronunciation/bɹˈænd aɪdˈɛntɪɾi/

Definition & Meaning of "brand identity"

Brand identity
01

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

example
Example
examples
The logo for the jewelry store featured the recognizable Tiffany blue color for brand identity.
The cohesive branding strategy helped to establish a strong and recognizable brand identity.
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