Definition & Meaning of "target audience"in English

What is a "target audience"?

A target audience is a specific group of people that a business, organization, or brand aims to reach with its products, services, or marketing efforts. This group is defined based on factors like age, gender, location, interests, income level, or other demographic characteristics. Understanding the target audience helps businesses tailor their marketing messages and strategies to meet the needs, preferences, and behaviors of that group. By focusing on a target audience, companies can be more efficient in their advertising, ensuring they reach the people most likely to buy or engage with their offerings.