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Target audience
01
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
target audience
n
Example
Their slick marketing strategy effectively captured the target audience's attention.
The social media strategy was oriented to the brand's target audience.
The current marketing campaign is fizzling out due to a lack of engagement from the target audience.
Companies often use various strategies to effectively market their products to a target audience.
The entrepreneur purposefully selected a strategic location for the new store to attract a specific target audience.
