Definition & Meaning of "outdoor media"

What is "outdoor media"?

Outdoor media refers to advertising and communication methods that are displayed in public spaces outside of homes and offices. This includes billboards, posters, transit ads on buses or trains, and digital displays in places like shopping centers or airports. Outdoor media is designed to catch the attention of people while they are on the go, making it effective for reaching a wide audience. It is often used for advertising products, services, or public messages.