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Outdoor media
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advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
What is "outdoor media"?
Outdoor media refers to advertising and communication methods that are displayed in public spaces outside of homes and offices. This includes billboards, posters, transit ads on buses or trains, and digital displays in places like shopping centers or airports. Outdoor media is designed to catch the attention of people while they are on the go, making it effective for reaching a wide audience. It is often used for advertising products, services, or public messages.
Example
The city council put up outdoor media to inform the public about the new recycling program.
I saw an outdoor media ad for a concert while walking to the train station.
Companies often use outdoor media to promote their brand during peak shopping seasons.
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