Media planner

/mˈiːdiːə plˈanə/

/mˈiːdiːə plˈænɚ/

Media planner

a professional who is responsible for strategizing and deciding how and where to place advertising and promotional messages to effectively reach the target audience

Examples

1. Media planners can handle that.

2. The whole beer industry switched because the emotion and the vested interest of the media planners of the time in radio and they took them to the Yankees game and drank a beer with the Mick.

3. I try to trade it as a creative, and as a media planner, and as a personality.