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a professional who is responsible for strategizing and deciding how and where to place advertising and promotional messages to effectively reach the target audience
Who is a "media planner"?
A media planner is a person responsible for selecting the best media channels, such as television, radio, print, or digital platforms, to advertise a product or service. They research and analyze target audiences to determine where and when to place ads for maximum reach and impact. Media planners work with advertisers and marketing teams to create advertising strategies that fit within a budget and achieve specific goals. They also track the performance of ads and adjust strategies to improve results. Their job is crucial for ensuring that advertising messages reach the right people at the right time.
