Launch event

/lˈɔːntʃ ɪvˈɛnt/

/lˈɑːntʃ ɪvˈɛnt/

Launch event

a promotional event, often held in person or virtually, to celebrate and introduce a new book, product, or service to the public

Examples

1. Here's a summary of the launch events.

2. Also, there's a big book launch event on February 1st in Boston with lots of Nerdfighters and Wizard Rockers and Esther's family.

3. And I was in so many launch events for something where he's announcing something, and the cheers are enormous, the whistles, everything.

4. So I was at the OnePlus 6 launch event in London a couple of weeks ago, and I saw that they had a matte black glass version of the OnePlus 6.