Definition & Meaning of "simultaneous release"

What is a "simultaneous release"?

A simultaneous release refers to the strategy of launching a product, such as a film, video game, or software, at the same time across multiple locations or platforms. This approach ensures that the product becomes available to all audiences simultaneously, rather than being released in stages. Simultaneous release can help maximize impact, reduce piracy risks, and generate a unified buzz or excitement around the product's debut. It is commonly used in global entertainment industries to reach a broad audience and create a coordinated marketing effort.