Definition & Meaning of "color grading"

What is "color grading"?

Color grading is the process of adjusting and enhancing the colors and tones of a film or video during post-production. This technique involves modifying the brightness, contrast, saturation, and hue of the footage to achieve a desired look or mood. Color grading helps to ensure visual consistency, enhance the storytelling, and create a specific atmosphere or style, making the final product visually engaging and cohesive.