Target market
volume
British pronunciation/tˈɑːɡɪt mˈɑːkɪt/
American pronunciation/tˈɑːɹɡɪt mˈɑːɹkɪt/

Definition & Meaning of "target market"

Target market
01

a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services

example
Example
examples
The business plan highlighted the company's unique selling proposition and target market.
The company is considering a product expansion along the lines of its existing product line, catering to a similar target market.
The product's success depends on how well it is received externally by the target market.
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