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to hit the airwaves
01
(of music, shows, etc.) begin broadcasting, typically through radio or television
What is the origin of the idiom "hit the airwaves" and when to use it?
The idiom "hit the airwaves" comes from the early days of radio broadcasting, where radio signals were transmitted through the air to reach a wide audience. It is used to signify the act of making something, such as information, news, or entertainment, available to the public through radio or, more broadly, through any form of broadcasting.
Example
Political candidates often use radio ads to hit the airwaves and promote their campaigns.
The radio talk show host is known for her witty commentary that hits the airwaves every morning.
The company's advertising campaign will hit the airwaves during prime time, targeting a broad audience.
The breaking news story hit the airwaves, reaching millions of listeners within minutes.
