Search
Select the dictionary language
Pester power
01
the influence children have on their parents or caregivers to buy or do something through continuous requests, demands, or persuasion
Idiom
Grammatical Information
Animacy status
Abstract
Composition
Compound
Uncountable
What is the origin of the idiom "pester power" and when to use it?
The term "pester power" originated in marketing and advertising contexts and refers to the influence that children have over their parents' purchasing decisions. It is used to suggest that children can pester, nag, or repeatedly request specific products or experiences, thereby exerting a persuasive force on their parents.
Examples
Toy companies know that pester power can turn a cheap plastic figure into a must-have item.
