Pester power
01
tjatkraft, ihärdigt inflytande
the influence children have on their parents or caregivers to buy or do something through continuous requests, demands, or persuasion
Exempel
Fast-food chains often use promotional tactics aimed at children, capitalizing on pester power to attract families to their restaurants.
Snabbmatskedjor använder ofta marknadsföringstaktiker riktade mot barn och utnyttjar tjatkraft för att locka familjer till sina restauranger.



























