Definition & Meaning of "Pantone"

What is "Pantone"?

Pantone refers to the Pantone Color Matching System, a standardized method for accurately matching and describing colors which is used across various industries, including graphic design, fashion, and printing. Developed by the Pantone company in the 1960s, it assigns unique codes to over a thousand colors, allowing for consistent and accurate color communication. Each color in the Pantone system is identified by a specific number or name, making it easy for designers, manufacturers, and printers to select and reproduce colors precisely. Pantone colors are widely used for branding, product design, and creating cohesive color schemes across different media and materials.