First deserve, (and) then desire

/fˈɜːst dɪzˈɜːv and ɔː ðˈɛn dɪzˈaɪə/

/fˈɜːst dɪzˈɜːv ænd ɔːɹ ðˈɛn dɪzˈaɪɚ/

first deserve, (and) then desire

SENTENCE

used to suggest that it is important to prove oneself worthy of something through hard work, dedication, and effort, before feeling entitled to it

Example

The boss reminded his employees that in their company, first deserve then desire is the rule, and that promotions and raises are based on merit and hard work.

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First deserve, (and) then desire

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