lose touch

/lˈuːz wˈɒnz tˈʌtʃ/

/lˈuːz wˈʌnz tˈʌtʃ/

[phrase]

to lose touch

[PHRASE]

to be no longer in contact with a friend or acquaintance

to not have knowledge or awareness about someone or something

What is the origin of the idiom "lose touch" and when to use it?

The idiom "lose touch" likely originates from the idea that physical contact or connection is often associated with awareness and understanding. It is used to describe a situation in which someone becomes unaware of or uninformed about a person, group, or subject matter with which they were once familiar or connected. It implies a decline in knowledge or awareness.

lose one's touch

/lˈuːz wˈɒnz tˈʌtʃ/

/lˈuːz wˈʌnz tˈʌtʃ/

[phrase]

to lose one's touch

[PHRASE]

to no longer be able to do a certain activity as well as one did in the past

Examples

1. But around 1994, after feeling like they lost touch with the maternity market, the pair decided to pivot to something new: developing the perfect luxury V-neck shirt.

2. As a result, Forever 21 started to lose touch with its core customers, while competitors like H&M and Zara rose.

3. Sometimes people lose touch with a heritage language because their parents were pressured, implicitly or explicitly, to not speak it with them.

4. And since the existence of a medieval Roman Empire suggested there were Europeans who’d never lost touch with antiquity, Western Europeans wanted to draw clear lines between the ages.