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flavor of the month
01
someone or something that manages to attract a lot of attention and popularity for a short period of time
Disapproving
Idiom
Informal
What is the origin of the idiom "flavor of the month" and when to use it?
In the early 20th century, ice cream shops would introduce a new flavor of ice cream in order to attract customers and keep them coming back, leading to the popularization of the phrase "flavor of the month". Today, the idiom is commonly used in a variety of contexts to describe a person or thing that is currently popular or in fashion but may not have lasting appeal.
Examples
That app was the flavor of the week, but nobody uses it anymore.
