In the early 20th century, ice cream shops would introduce a new flavor of ice cream in order to attract customers and keep them coming back, leading to the popularization of the phrase "flavor of the month". Today, the idiom is commonly used in a variety of contexts to describe a person or thing that is currently popular or in fashion but may not have lasting appeal.

What is the origin of the idiom "flavor of the month" and when to use it?

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flavor of the (month|week)

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