narrowcast

/nˈaɹəʊkˌast/

/nˈæɹoʊkˌæst/

[verb] [noun]

to narrowcast

[VERB]

MAIN VERB

to transmit information through television or the internet to a specific group of people

Narrowcast

[NOUN]

the transmission or dissemination of content to a specific and targeted audience or niche market, as opposed to broadcasting to a broad and general audience

Examples

1. In a weird way, today's machine guns are narrowcast social media.

2. Where higher education starts to narrowcast or broadcast.

3. Now we watch narrowcast news, right?