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to transmit information through television or the Internet to a specific group of people
the transmission or dissemination of content to a specific and targeted audience or niche market, as opposed to broadcasting to a broad and general audience
What is a "narrowcast"?
A narrowcast refers to content being sent to a specific, targeted audience, rather than to the general public. It is often used for specialized programs, such as local news, niche topics, or private communications, where the information is meant for a smaller group. This contrasts with traditional broadcasting, which aims to reach a wide audience. A narrowcast can be done through various platforms, such as cable TV, online streaming, or specialized radio stations, to cater to particular interests or needs.
