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Private view
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an event in which a selected few are invited to look at an art gallery, watch a movie, etc. before it is open to the public
What is a "private view"?
A private view is a special event where a select group of people are invited to see an exhibition, movie, or other presentation before it opens to the public. Guests usually include art collectors, critics, and friends of the artist, and the event provides a more personal experience. Private views often include opportunities to meet the artists and discuss their work, and sometimes include refreshments and speeches.