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Landing page
01
(computing) the first webpage that appears in response to a click on a link
What is a "landing page"?
A landing page is a specific web page designed to direct visitors toward a particular action or goal, such as signing up for a newsletter, making a purchase, or learning more about a product or service. It is often the first page a user sees after clicking on an online advertisement, email link, or search result. Landing pages are usually focused and simple, with clear instructions on what to do next and minimal distractions, helping guide visitors to complete a specific task. They are commonly used in marketing campaigns to increase conversions or gather leads.
Examples
The landing page includes a sign-up form for users interested in receiving product updates via email.
