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Landing page
01
(computing) the first webpage that appears in response to a click on a link
What is a "landing page"?
A landing page is a specific web page designed to direct visitors toward a particular action or goal, such as signing up for a newsletter, making a purchase, or learning more about a product or service. It is often the first page a user sees after clicking on an online advertisement, email link, or search result. Landing pages are usually focused and simple, with clear instructions on what to do next and minimal distractions, helping guide visitors to complete a specific task. They are commonly used in marketing campaigns to increase conversions or gather leads.
Example
Effective landing pages use clear headlines and compelling visuals to capture visitor attention.
The call to action on the landing page encourages visitors to request a free trial of the software.
A / B testing helps marketers optimize landing page performance by testing different layouts and content.
Example
Effective landing pages use clear headlines and compelling visuals to capture visitor attention.
The call to action on the landing page encourages visitors to request a free trial of the software.
A/B testing helps marketers optimize landing page performance by testing different layouts and content.
Landing page conversion rates indicate how well a campaign or promotion resonates with its target audience.
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