Tie-in

/tˈaɪˈɪn/

[noun]

Tie-in

[NOUN]

a fastener that serves to join or connect

synonyms : link

linkup

tie

a type of book that is based on a media franchise, such as a movie, TV show, or video game, and is often released to coincide with the release of the franchise

Examples

1. The whole thing was a tie-in to the release of the chain's Mini Churro Dipper Shakes.

2. The business school have a really great LinkedIn network and alumni network, so perhaps a tie-in with those opportunities there.

3. That's the tie-in.

4. Oh love the tie-in.