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Semiotics

British pronunciation/sˌɛmɪˈɒtɪks/
American pronunciation/ˌsɛmiˈɑtɪks/
Semiotics
[NOUN]
1

the study of signs and symbols and their interpretation, examining how meaning is created, communicated, and understood through various systems of signs, including language, images, gestures, and cultural symbols

synonyms : semiology
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Examples
1In 1984, the German Journal of Semiotics published a series of solutions from various scholars.
2Well if we take the origin of the hashtag one step further it actually becomes a very interesting example of Semiotics.
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