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Motto
01
a brief statement or phrase that represents the guiding beliefs or ideals of an individual, family, or institution
motto
n
Example
The official motto of the school stands for excellence in education and character.
Each house has its own color, motto, and emblem, which students proudly display during competitions.
They live by the motto, "Take care of the pennies and the pounds will take care of themselves."
There is a contradiction between the motto of being environmentally friendly and the lack of recycling facilities.