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Market research
01
the act of gathering information about what people need or buy the most and why
Example
The success of the advertising campaign was attributed to thorough market research, which identified the target audience's needs and desires.
Market research revealed that there was a gap in the market for eco-friendly alternatives, prompting the company to develop sustainable packaging.
Market research indicated a shift in consumer behavior towards online shopping, prompting retailers to invest more in their e-commerce platforms.
Before launching the new product, the company conducted extensive market research to understand consumer preferences and trends.
The company's decision to expand into new markets was informed by comprehensive market research, which highlighted emerging opportunities and potential challenges.
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