in the long run
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British pronunciation/ɪn ɔːɹ ˌəʊvə ðə lˈɒŋ ɹˈʌn/
American pronunciation/ɪn ɔːɹ ˌoʊvɚ ðə lˈɑːŋ ɹˈʌn/
01

in the end of or over a long period of time

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(in|over) the long run definition and meaning

What is the origin of the idiom "in the long run" and when to use it?

The idiom "in the long run" has an origin that can be traced back to the mid-19th century. It draws on the metaphorical concept of a race or journey, where the focus is on the overall outcome or result after a significant period of time or distance covered. This expression is commonly used in discussions related to investments, business planning, personal relationships, health habits, and societal changes.

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Example
examples
Failing to address environmental concerns can take off and harm ecosystems in the long run.
Crime rarely pays in the long run.
Fad diets usually rely on restrictive eating patterns that may be difficult to maintain in the long run.
When I finally got revenge on my ex for cheating on me, it felt like revenge is sweet, but I also realized that it didn't make me feel any better in the long run.
When it comes to investments, one can never tell for sure how the market will perform in the long run.
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Meaning of "(in|over) the long run"
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