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Split testing
01
分割测试, A/B测试
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
Example
The marketing team used split testing to see which version of the email led to more sign-ups.
营销团队使用拆分测试来查看哪个版本的电子邮件带来了更多的注册。
Split testing helped the website increase sales by identifying the most effective landing page layout.
分割测试通过确定最有效的着陆页面布局，帮助网站增加了销售额。
