loss leader
Pronunciation
/lˈɔs lˈiːdɚ/
British pronunciation
/lˈɒs lˈiːdə/

“loss leader”的英语定义和含义

Loss leader
01

亏本招揽商品, 诱饵商品

a product sold at a low price to attract customers and encourage sales of other profitable items.
example
例子
The store used milk as a loss leader to draw in shoppers.
这家商店用牛奶作为亏本销售品来吸引购物者。
Many supermarkets sell bread as a loss leader to boost overall sales.
许多超市以面包作为亏本销售商品来提升整体销售额。
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