Direct marketing is a form of advertising where businesses communicate directly with potential customers, bypassing intermediaries like retailers or media outlets. This can be done through various channels such as emails, phone calls, direct mail, or text messages. The goal of direct marketing is to generate a direct response from the recipient, such as making a purchase, signing up for a service, or requesting more information. It allows businesses to target specific groups of people, track their responses, and tailor their messages to individual needs, making it a more personalized and measurable form of marketing.

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