Queer bait is a slang term that emerged in late 20th–early 21st-century English, especially in media and fandom communities, to describe the practice of using implied or ambiguous LGBTQ+ traits, relationships, or signals to attract attention or audiences without providing genuine representation. The term combines "queer," referring to LGBTQ+ identities, with "bait," suggesting a lure or trap. It is critical and negative, used to call out creators, marketers, or media that exploit queer themes for attention or profit without meaningful inclusion. Its use is largely analytical or evaluative rather than playful, and it is considered derogatory toward the practice, not the audience.

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