A display ad is a type of online advertisement that appears in various formats, such as banners, images, or videos, on websites, apps, or social media platforms. These ads are designed to attract attention and promote products, services, or brands. Display ads are typically placed on high-traffic websites where they can reach a large audience. They can appear in different sizes and locations, such as at the top or side of a webpage. Display ads are often used to increase brand awareness and drive traffic to a business's website or landing page.

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