Antimetabole is a rhetorical device where a phrase or sentence is repeated in reverse order to create a memorable and impactful effect. This involves swapping the order of words or phrases to emphasize a contrast or reveal a deeper meaning. For example, in the phrase "Eat to live, not live to eat", the reversal of the words highlights the contrast between the two ideas and creates a striking effect. Antimetabole can add rhythm, reinforce a point, or enhance the persuasive power of a statement.

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