What is a "bilberry"?

Bilberry is a small, wild berry that grows in various parts of the world, particularly in Europe and North America. It is characterized by its deep blue-to-purple color and is often compared to blueberries due to its similar appearance and taste. Bilberries are known for their high levels of antioxidants, such as anthocyanins, which contribute to their potential health benefits, including supporting eye health, improving circulation, and boosting cognitive function. They are commonly consumed fresh, dried, or in various culinary preparations such as jams, pies, and smoothies.