to swim against the tide
01
gå mot strömmen, gå emot majoriteten
to do or think the exact opposite of what most people are doing or thinking
![to [swim|go] against the (tide|stream) definition and meaning](https://cdn.langeek.co/photo/43953/original/?type=jpeg "to [swim|go] against the (tide|stream) definition and meaning")
idiom
informal
Exempel
The young entrepreneur's decision to go against the tide and start a business in a declining industry proved to be a wise move.
Deras varumärke gick mot strömmen genom att göra enkla telefoner på en marknad full av flashiga modeller.
