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Lede
01
lede, inledning
the first sentence or paragraph of a news story, presenting the most significant aspects of the story
What is a "lede"?
A lede is the opening sentence or paragraph of a news story that is designed to grab the reader's attention and provide the most important information. It summarizes the key points of the story, answering questions such as who, what, when, where, why, and how, while setting the tone for the rest of the article. A well-written lede helps draw readers in and encourages them to continue reading the full story. It is an essential element in journalism, as it conveys the core of the story in a concise and engaging way.
Example
The journalist crafted a compelling lede that drew readers into the story from the very first sentence.
The lede of the article succinctly summarized the key findings of the study, enticing readers to learn more.
A strong lede is essential for hooking readers and encouraging them to continue reading the rest of the article.
