Определение и Значение "[price] {oneself} out of the market"

What is the origin of the idiom "make a go of something" and when to use it?

The origin of the idiom "price oneself out of the market" is not precisely known, but it likely developed from business and economic contexts. This phrase is used to describe a scenario where someone or a business sets prices so high that they lose competitive advantage and fail to attract customers.