Suchen
to price oneself out of the market
01
to sell one's services or goods at such a high and unreasonable price that people refuse to buy them
![to [price] {oneself} out of the market definition and meaning](https://cdn.langeek.co/photo/41888/original/?type=jpeg "to [price] {oneself} out of the market definition and meaning")
Idiom
Example
The artisan coffee shop increased its prices significantly, eventually pricing itself out of the market as customers turned to more affordable alternatives.
The luxury brand priced itself out of the market, and only a select few could afford their products.
