price oneself out of the market

Definition & Meaning of "[price] {oneself} out of the market"

to price oneself out of the market

to sell one's services or goods at such a high and unreasonable price that people refuse to buy them

What is the origin of the idiom "make a go of something" and when to use it?

The origin of the idiom "price oneself out of the market" is not precisely known, but it likely developed from business and economic contexts. This phrase is used to describe a scenario where someone or a business sets prices so high that they lose competitive advantage and fail to attract customers.

Example

The artisan coffee shop increased its prices significantly, eventually pricing itself out of the market as customers turned to more affordable alternatives.