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Pester power
01
сила приставания
the influence children have on their parents or caregivers to buy or do something through continuous requests, demands, or persuasion
IdiomWhat is the origin of the idiom "pester power" and when to use it?
The term "pester power" originated in marketing and advertising contexts and refers to the influence that children have over their parents' purchasing decisions. It is used to suggest that children can pester, nag, or repeatedly request specific products or experiences, thereby exerting a persuasive force on their parents.
Example
The kids used their pester power to convince their parents to take them to the amusement park.
Marketers often create advertisements that appeal directly to children, knowing that pester power can be a powerful force in driving sales.
The toy industry relies heavily on pester power, as children's requests for specific toys can heavily influence parents' buying decisions.
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