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the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
What is "media weight"?
Media weight refers to the total amount or volume of advertising a brand or product uses across different media channels, typically measured in terms of ad impressions, frequency, or reach. It indicates how much media exposure an advertisement receives over a specific period. Higher media weight means the brand is investing more in advertising, potentially increasing its visibility and chances of reaching a broader or more targeted audience. Media weight can be tracked to evaluate the effectiveness of an advertising campaign and adjust strategies to achieve desired marketing goals.
