The idiom "spread like wildfire" likely originated from observations of how wildfires rapidly and uncontrollably expand and consume large areas of land.  This expression is used to highlight the speed and wide reach of the spread of something, particularly rumors or news, much like how a wildfire can quickly engulf an entire area.

What is the origin of the idiom "spread like wildfire" and when to use it?

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to [spread] like wildfire

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