Pesquisar
Selecione o idioma do dicionário
Split testing
01
teste dividido, teste A/B
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
Exemplos
The marketing team used split testing to see which version of the email led to more sign-ups.
A equipe de marketing usou teste A/B para ver qual versão do e-mail levou a mais inscrições.
Split testing helped the website increase sales by identifying the most effective landing page layout.
Os testes A/B ajudaram o site a aumentar as vendas identificando o layout de página de destino mais eficaz.
